Inside Snap's Performance Summit

How BFCM Breaks Brands

(And It Wont Be Decided By Marketing)

What platform is actually worth testing?

4 ways to test platform fit for your DTC brand

Your BFCM campaign will *probably* work.

That's the part that should worry you.

You hired up. Growth didn't follow.

Why the logo means less than you hoped.

You're waiting for Q4. They're not.

Read the peak playbook.

You built the funnel. The buyer skipped it.

In 2027 your best customer might not be human.

Why is AI showing your competition?

Optimizing for SEO is only half the story.

They told you to get on ChatGPT ads early.

So why is the market 18x smaller than they said?

Your Meta CPMs are up 172% since January

It's not your creative.

You automated your ad buying. So why isn't it working?

Has anybody audited what the AI is actually acting on?

Your creative review process is slowing down Meta's algorithm.

Here's the data.