And How It Can Help Your Brand.
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Plus: TikTok Search vs Google - Is it ready for prime time?
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Has anybody audited what the AI is actually acting on?
Here's the data.
Your ad creative is being generated right now. You probably didn't write the brief.
AI is writing your product ads right now. Your Merchant Center feed is the brief.
Meta changed how it counts. Nobody told you.
ROAS is a number your agency controls. Profit is the number you care about. These are not the same thing.
Meta says it worked. Google says it worked. Klaviyo says it worked. Your bank account tells a different story.
Every DTC brand hits it. Almost nobody diagnoses it correctly.
