Your BFCM infrastructure is probably broken

Most DTC brands are still running a 2019 playbook for BFCM, and it's breaking their economics.

Last year's event hit $241B in online sales with 75% happening on mobile. Meanwhile, iOS privacy changes killed 95% of tracking accuracy.

The gap between brands with proper measurement infrastructure and those flying blind is now measurable in real P&L impact.

The separation isn't creative or discounts. It's infrastructure.

Brands that deployed the right systems in 2023-2024 are seeing:

• Platform AI campaigns delivering 22% higher ROAS when fed properly

• Server-side tracking recovering 30-40% of lost attribution data

• Loyalty sign-ups spiking 119% during BFCM weekend

• Retention systems converting that spike into 4.8x ROI

The brands still optimizing creative in October and panic-buying inventory in November are missing the point entirely.

Here's what actually matters:

Can you answer these three questions about your BFCM performance?

1. Which channels drive incremental conversions vs. taking credit for purchases that would've happened anyway?

2. What's your 90-day retention rate by acquisition source—not just ROAS?

3. How many one-time BFCM buyers convert to subscribers within 60 days?

If you can't answer these, you're missing the infrastructure that separates sustainable growth from burning capital for short-term GMV.

We built you a roadmap.

Our 2025 BFCM Strategy Guide breaks down exactly what infrastructure to deploy and when:

• Platform AI automation requirements (Meta CAPI, Google Enhanced Conversions, creative volume)

• Privacy-first measurement stack (server-side tracking, MMM, attribution platforms)

• Loyalty program economics (converting the 119% sign-up spike into actual retention)

• 90-day nurture sequences that turn one-time buyers into subscribers

• Complete implementation timeline from 90 days out through 30 days post-BFCM

No generic tactics. No fluff. Just the infrastructure decisions and deployment timelines for brands scaling past $10M ARR.

👉 Download your copy now

The real separation happens in months 3-12 when your competitors are re-acquiring the same customers at high CAC while you're generating subscription revenue from owned audiences at zero marginal acquisition cost.

That's retention economics.

That's what this guide is about.

P.S. If you're 90 days out and realizing your measurement infrastructure isn't ready, we should talk. [Book a strategy session here.]