Your agency isn't lying to you.

In partnership with

It’s the same story every time I audit a "healthy" ad account.

The reports look green. The charts go up and to the right.
The Account Manager has a soothing voice and a polished slide deck.

But behind the "optimization" is a crime scene.

I recently walked into a Canadian grocery brand.
Big name. Big budget. Even bigger blind spot.

They were burning $200,000 on Google keywords that had produced exactly zero results for months.

Not "low" results. Zero.

But because the "overall" account metrics looked "fine," nobody blinked.
The agency didn't care...they were getting their percentage.
The internal team didn't care...the report said they were hitting KPIs.

This is the "Autopilot Death Spiral."

Agencies are incentivized to keep the peace, not find the profit.

If the surface numbers keep you happy enough to pay the invoice, they won't dig deeper.

Why would they?

Digging deeper means more work, fresh creative testing, and admitting the "set it and forget it" strategy is bleeding you dry.

Here is the "Agency Lie" you’ve been told: "We’re optimizing for the long term."
Here is the reality: They are optimizing for the report.

While your budget gets flushed into keywords that haven't converted since last Christmas, your agency is already pivoting their "A-Team" to their next big pitch.

You’re left with the "B-Team" junior buyer who hasn't refreshed a creative in three months.

When we stepped into that grocery brand, we didn't do anything "magical."
We simply stopped the bleeding.
We cut the waste. We killed the "zombie" keywords.

That single move saved them $2,000,000 a year.

We didn't "save" it for them to pocket, though.

We reinvested it into structured testing. Into aggressive, high-intent creative.
Into channels that actually move the needle on the P&L, not just the "vanity" dashboard.

If your last audit was more than six months ago, you aren't running a marketing department. You’re running a charity for Google and Meta.

The incentives are misaligned.

Unless someone is looking at the full picture, the "Full Media Fit", you are leaving seven figures on the table for your competitors to scoop up.

Stop letting your brand run on autopilot. Stop paying for "green" reports that don't translate to bank deposits.

We're looking for 3 more brands to audit this month. I’m going to show you exactly where the "zombies" are hiding in your account.

No fluff. No agency-speak. Just the truth.

Reply to this Email and we’ll set it up.

We're co-hosting a happy hour for Montreal's ecommerce next week.

Next Week we're co-hosting a happy hour for Montreal's ecommerce and DTC community. No panels. No pitch decks. No forced networking.

Just the people actually building, founders, operators, brand builders, and the connectors shaping Montreal's DTC scene in a room together after work, the way it should be.

Hosted by @Otherhalf Studio, @Acceler8 Labs, @izba, and @Ecom North.

We're doing it at Clandestino, a tequila and mezcal speakeasy tucked into Old Montreal.

Good drinks, the right crowd, and conversations that actually go somewhere.

Spots are capped at 50. This only works if the room is right.

Limited spots available, apply here: https://luma.com/i1gu3r6g

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.