Snapchat + Pinterest = The Next Frontier?

Author

Acceler8 Labs
February 13, 2025

Hey there,

The Superbowl is over for another year, but the real winners in Q1 are shaping up to be Snapchat And Pinterest.

The Speed Read

  • Snapchat hits 453M daily active users with 14% YoY revenue growth

  • Pinterest reaches new high of 553M monthly actives, up 16M from Q3

  • Direct Response driving growth across both platforms

  • Social commerce showing strong momentum heading into 2025

This Week's Analysis

Beyond TikTok: The Platforms Delivering Results

Why Q4 2024 numbers show promising alternatives for marketers

While TikTok continues to dominate headlines, both Snapchat and Pinterest delivered strong Q4 performances that warrant marketers' attention. Their latest results reveal compelling opportunities for brands seeking engaged audiences and proven ROI.

By the Numbers

  • Snap: $1.56B Q4 revenue (14% YoY growth)

  • Pinterest: $1.2B Q4 revenue (new record)

  • Snapchat+: 14M paid subscribers ($500M annual revenue)

  • Pinterest: Double-digit growth in European markets

The Direct Response Revolution

Both platforms are seeing significant growth in direct response advertising. Snap's Direct Response revenue grew 14% YoY in Q4, while Pinterest's Performance+ ads are driving improved accuracy in search results and conversions. This shift signals maturing ad platforms that can deliver both awareness and action.

Engagement That Converts

Recent data from Snap shows 89% of users remember brands encountered during sports content, while Pinterest reports that the majority of users come to the platform with shopping intent. This combination of engagement and purchase intent creates unique opportunities for marketers.

Quick Takes: Platform Updates That Matter

Snapchat Evolution

  • What happened: Doubled advertiser base in Q4 2024

  • Why it matters: Shows growing confidence in platform ROI

  • What to watch: New AI features and AR tools rolling out in 2025

Pinterest Performance

  • What changed: Reached 553M monthly actives

  • Early results: Strong growth in both users and revenue

  • The catch: Still needs to improve ad business outside U.S.

Last Word

"As we move through 2025, the social landscape is no longer a one-platform race. Smart marketers are finding success by matching platform strengths to specific audience goals."

Are you looking to scale or start a Snapchat or Pinterest strategy? Give us a call and let’s talk.