📦 OUR PRIME DAY 2024 RECAP IS HERE!

🚀 We share the winning strategies, breakout brands and top trends that shaped summer’s biggest sales event, plus our Back To School event arrives August 1st!

📌 Pinterest Poised for Growth, Says Cleveland Research

Exciting news for Pinterest advertisers! Recent findings from Cleveland Research suggest that the platform is set for a strong second half of 2024. Here's what you need to know:

🚀 Positive Outlook: Agencies are gearing up to scale Pinterest activities with both new and existing clients. Why? Pinterest's strong product execution and unique positioning compared to other social platforms are winning over advertisers.

🧠 AI-Powered Performance: The new Performance+ AI tool is turning heads with impressive early results. Advertisers can't wait to scale up usage as we approach the holiday season. Keep an eye out for its official launch in Q4 – it could be a game-changer for your holiday campaigns!

📈 Improving ROI: Thanks to growing adoption of Direct Links and enhanced measurement tools, ROI sentiment is on the rise. The platform is proving its worth further down the funnel, and more efficient CPMs are driving better results across the board.

💼 Strong Q2 Performance: The second quarter likely outperformed expectations, fueled by recent ROI gains that boosted direct response spend. Brand budgets are also on the up, thanks to traction with new ad formats. The improved ad market trends over the past 90 days seem to have unlocked budgets for smaller platforms like Pinterest.

👀 What This Means for You: If you're not already leveraging Pinterest in your marketing mix, now might be the perfect time to start. With improving performance metrics and new AI-powered tools on the horizon, Pinterest could be your secret weapon for Q4 and beyond!

💡 Spotlight: The Importance of a Creative Audit

🎨 Elevate Your Brand with a Free Creative Audit from Acceler8 Labs

Overlooking potential engagement in your ads? Competitors seem to have “it” and you don’t?

Unlock your brand's full potential with our complimentary Creative Audit!

At Acceler8 Labs, we understand that great creative forms the heart of effective advertising, establishing one-to-one connections that go beyond mere targeting.

Even if you're already using advanced solutions like ASC+ or PMAX, our audit can enhance your ad performance by refining the creative elements that resonate most with your audience.

Don't miss out on this opportunity to transform your ads into compelling stories that captivate and convert. Join us to redefine your creative strategy and see real results!

🔍 Insider Info: A new path for Privacy Sandbox on the web

Google has announced a significant update to its Privacy Sandbox initiative, aiming to balance online privacy with the needs of an ad-supported internet. Key points include:

• Instead of deprecating third-party cookies, Chrome will introduce a new experience allowing users to make informed choices about their web browsing privacy.

• Privacy Sandbox APIs will continue to be available and improved for developers seeking privacy-preserving alternatives.

• Additional privacy controls are planned, including IP Protection in Chrome's Incognito mode.

• Google is collaborating with regulators like the UK's CMA and ICO to finalize this approach.

This update reflects Google's commitment to creating a more private web while supporting a vibrant ecosystem for publishers and advertisers. For more details, visit Privacy Sandbox Update.

🔍 Learn from the pros: Make your back to school sales soar with our upcoming Webinar

As the back-to-school season approaches, online businesses have a prime opportunity to boost sales and capture the attention of eager shoppers.

Join us on August 1st for an exclusive webinar hosted by Accler8 Labs, where we'll dive into the latest DTC sales strategies tailored specifically for the back to school rush.

What You’ll Learn:

Trends and Insights: Understand the latest back-to-school shopping trends and consumer behaviours.

Targeted Marketing: Discover how to craft compelling campaigns that resonate with parents and students alike.

Sales Optimization: Learn techniques to maximize conversions and average order values during this peak season.

Omni-Channel Integration: Explore ways to seamlessly blend your online and offline efforts for a cohesive customer experience.

Whether you're a seasoned e-commerce expert or new to the game, this webinar will equip you with actionable insights and practical tips to make your back-to-school sales soar.

That’s a wrap for this week’s edition of Ad Insider!

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