ChatGPT + Shopify!?

OpenAI is quietly piloting a native shopping feature inside ChatGPT.

Users will be able to browse, compare, and buy Shopify products without leaving the chat.

Think product discovery, pricing, reviews, and a “Buy Now” button-handled entirely through conversation.

If successful, this could make ChatGPT one of the most frictionless shopping interfaces on the internet.

Why This Matters:

It’s not about the novelty of AI shopping. It’s about where the purchase happens.

Until now, GenAI tools (like ChatGPT, Copilot, and Perplexity) drove research and recommendations, then punted the purchase to another site.

This update closes the loop.

• Microsoft has already launched its Copilot Merchant Program

• Perplexity now supports one-click buying from its search results

• Shopify is testing direct integration into ChatGPT’s interface

And OpenAI? They may be late, but they’re sitting on 77M+ US users.

That’s more reach than Amazon’s app homepage… with none of the algorithmic noise.

What We’re Watching:

This isn’t a DTC trend story. It’s a platform shift.

Here’s why it matters to operators:

🔹 Ad performance could take a hit.
If GenAI becomes the default discovery layer, Google Shopping and Meta Advantage+ lose their edge. Why click ads when ChatGPT gives curated answers and a one-click buy flow?

🔹 Content > creative.
Your PDP copy, reviews, and catalog metadata now influence visibility in AI shopping more than banner design ever did.

🔹 New arbitrage windows.
Just like early Amazon sellers, early adopters here will likely enjoy massive conversion efficiency, until it floods. Expect low-CAC “conversation commerce” windows in Q3–Q4…and then a return to the basics to shore up core strengths.

🔹 Shopify sellers get first-mover advantage.
If you’re DTC and not on Shopify, you may be shut out of early ChatGPT integrations.

For Brands:

This isn’t about “trying ChatGPT.” It’s about preparing for a world where your storefront is an AI prompt.

Questions to ask this quarter:

• Are your best SKUs properly indexed in Shopify?

• Is your product data structured for machine readability (not just visual appeal)?

• Do your top 20 products have review content that would actually influence a buyer inside a chat?

• Are all the BASICS of your business in place or are you betting on “lottery tickets” to hit your targets?

The Real Opportunity:

AI-native shopping could flip the funnel.

It moves us from noisy feeds and landing pages... to intent-led conversations that convert on the spot.

If OpenAI expands this beyond Shopify, we’re looking at the biggest eComm shift since Meta launched the pixel.

Discovery → Consideration → Checkout. All in one interface.

The brands that adapt early won’t just get traffic.

They’ll get trust.

Looking to get ahead of the curve on AI assisted shopping? Give us a call, we’ll walk you through how to prepare your brands for this transformation.