Are You Ready For Prime Day?

Here’s a quick thought: Imagine spending hours each day brainstorming, planning, and worrying about your strategy for Amazon Prime Day.

Sounds exhausting, doesn't it?

That was us before we nailed down the formula we’ve used to help our partners hit Prime Day heights like never before.

We’ve heard from too many brands faced with the daunting task of gearing up for the biggest sales event of the year finding themselves lost in the details and second-guessing every decision.

We thought there had to be a better way.

Introducing the 2025 Prime Day Playbook. It’s not just another guide; it’s your blueprint for turning overwhelming preparations into straightforward, profitable actions.

Here’s what we've packed inside:

• Inventory Mastery: Clear-cut methods to ensure you never overstock or understock again.
  

• PPC Breakdown: Precise ad strategies to elevate your visibility and amplify your sales.
  

• Listing Leverage: Tips to transform your product pages from browsing to buying.
  

• Personalized Promotions: Smart tactics to match your deals with your customer's desires.

Why this matters: Last year, our playbook helped businesses like yours spike their Prime Day sales by up to 300%. With projections aiming past $14 billion for 2025, this isn't just helpful; it's essential.

Grab Your Copy: Don’t spend another Prime Day wondering if you could have done more. Download the playbook here and make this year your most profitable yet.

Amazon is testing search ads that link directly to DTC websites.

While brands have historically viewed Amazon as a marketplace and Google as their traffic driver, these lines are blurring in ways that will reshape advertising strategy.

"We see more and more advertising consolidating to Amazon." Said a recent insider’s research report.

Why does this matter for DTC brands?

First, it signals Amazon's ambition to become the starting point for all product discovery - not just purchases on their platform.

Second, it creates a potential alternative to Google Search, which has seen rising CPCs and increasing competition.

Third, it represents a strategic pivot from Amazon's traditional approach of keeping users within their ecosystem.

The implications run deeper than just another channel to test:

For established DTC brands, this creates both opportunity and risk. Amazon's immense consumer data could enable more precise targeting than Google currently offers.

However, it also means potentially shifting budget away from proven channels.

For emerging brands, this might lower the barrier to leverage Amazon's vast audience without necessarily selling on the platform - a previously impossible proposition.

For all advertisers, it raises questions about data ownership, attribution, and the long-term balance of power in digital marketing.

"A risk to Google Search from AMZN also bears monitoring."

The most strategic brands are already preparing for this shift by:

• Testing Amazon DSP for off-platform targeting

• Building modular attribution systems that can adapt to new platforms

• Exploring how their Amazon Marketplace and direct website strategies complement each other

• Developing clear testing frameworks for when these new ad units become widely available

The digital advertising landscape rarely undergoes fundamental shifts. When it does, early adaptation creates disproportionate advantages.

This is one of those moments worth watching closely.