The Ad Insider Weekly Roundup - May 31st

TikTok fights for a global feed, Meta drops new video tech, Research shows AI improves ad buying and more news you need in this week's Round up! ⤵️

🌎 Goodbye world? TikTok is exploring a US-only feed option

This version would feature content exclusively from US creators, utilizing a distinct algorithm tailored for American users. The move aims to enhance content relevance and comply with potential new regulations, but will this limit the reach of global brands? https://lnkd.in/e2MAYT-9

🧠 Working Smarter: Ad ops teams are putting automation to use

Automation addresses manual processes, reducing errors and freeing up time for strategic tasks. Research by Theorem shows that 87% of ad ops professionals see it boosting profitability, and 83% think it enhances their productivity. Our take? Automation allows for better campaign performance and makes ad ops teams more effective and clients satisfied. https://lnkd.in/em8_pyxt

🔍 Comment Not Found: Google Silent on Massive Search Algorithm Leak

A leak of 2,500 pages of internal Google documents reveals intricate details of its search algorithm, challenging the company's public statements. This unprecedented glimpse into Google's operations has sparked debate over the transparency and trustworthiness of its search practices. Google has yet to comment on the authenticity of the documents. https://lnkd.in/e8KmyT5i

📽 Showtime! Meta Adds Video to Automated Catalog Ads

Meta’s Catalog Product Ads now support video, enhancing ad engagement across Reels, Feed, and Stories. This new feature leverages AI to target ideal users, aiming to drive conversions with impactful content. Meta suggests keeping videos short and engaging, tapping into the growing trend of video consumption on its platforms. https://lnkd.in/ezNyPUfP

🐦 X’s Turbulence Continues, Alternatives Struggle to Gain Marketers’ Attention

Despite ongoing issues, X (formerly Twitter) remains vital for text-based social media, especially during major events. Competitors like Bluesky, Mastodon, and Threads haven’t fully capitalized on the opportunity, lacking the scale and ad options to attract marketers. Threads, however, shows promise with its upcoming ad features https://lnkd.in/gaBRrK7J

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